Selecting the right domain name is a crucial part of building a successful business online. Many people get so engrossed in the design aspects that they forget how important their domain name will be to the future of their company. Continue Reading →
A wonderful web design is about much more than content; visitors to any website are affected psychologically by what they see and typography is just as important as layout and image when it comes to invoking positive feelings from your visitors.
A set of conclusions about the company will be reached within seconds of a visitor laying eyes on your landing page…and your web fonts used/typograpy is a huge part of your design so it’s vital to think this aspect through very carefully when you’re putting a website together. Continue Reading →
Before we explore the reasons behind why you need a responsive website, it’s probably a good idea to run through what constitutes a responsive website.
Way back in the annals of time (or all of 5 years ago) all websites were built to fit perfectly onto a laptop or desktop screen. It was just the way it was…people used laptops or desktops and there was no need to consider anything else.
Bringing traffic to your website is a vital part of running a successful business today. Websites are what brings in business, they are what make money…you need to know how to utilise the tools at your fingertips in order to ensure that the right people are landing on your site when you want them to. Which is basically when they’re looking for what you sell or offer! Continue Reading →
Proofreading, also commonly referred to as proofing, is the process by which a copywriter checks through there content before publishing it, either in print or online. Taking time to proofread copy before posting it can mean the difference between a highly professional article or a piece that appears sloppy and substandard. Continue Reading →
Why Email Marketing Should Now Be Designed For Mobile Devices First-Desktop Second
So mobile has been taking over desktop at a rate of knots. It’s changed the way we shop, the way we communicate on social networking sites and the way we manage our email accounts. More than 50% of all adults with mobile devices are managing their emails on the go but the figures for those clicking within emails on mobile versus desktop are not tallying….far less people are clicking within emails when they’re viewing on mobile than they are when they’re viewing on desktop; why is this? Continue Reading →
Gone are the days of flashing images and brightly coloured titling – it’s 2014 and words make up the web. Good content should be at the core of every professional site, but in a startling majority of cases it’s merely an afterthought to the more expensive and laborious web-design process. Finely crafted copy, it seems, is less important than attractive visuals. Continue Reading →
Why Lead Capture should be the Primary Purpose of a Website
What is lead capture? Simply put, lead capture is the mechanism by which the website creates a direct touch between the users and your business. The ability for the user to ask a question, get in touch or by whichever means are available to them, to communicate a want or desire to the business. Continue Reading →