The long awaited day has finally arrived and your website is live. You’ve been through all of the complexities of setting up the perfect site and now you have a shiny new website…it’s time for business to boom right? Well yes… Continue Reading →
The rise of digital media has created some doubts over the future of printed marketing materials; many people are asking how relevant printed advertising is in this day and age. The answer is that it’s still very relevant and that businesses that dismiss leaflet campaigns out of hand could be missing a trick. But why? Continue Reading →
You can’t beat talking to a “real” person during an online transaction; this is a fact which is well supported by research and it’s been noted that almost half of people questioned in a recent survey said that the option of live chat made them not only feel more comfortable during a purchase but was also a reason for them to come back again at a later date. Continue Reading →
Sorting out your costs in terms of marketing and website costs is a worrying issue for some people. It’s important to approach the issues in an organised fashion…there are many questions which will need to be answered before you are happy with your plan and also confident that your financial allocations are the best possible. Continue Reading →
To all clients,
Starting from 1st January 2014, ICANN (the governing body for top level domain names) is introducing a new process that requires domain registrants to validate their contact details via the email address held against their domain. Continue Reading →
Great web design is everything; it’s not just about creating pages that function and look good but it’s a route into making your business grow and grasping marketing through social media and other channels by the horns. A great design agency can turn around a website which is failing and refresh a businesses future or it can create a new site from scratch and ensure that your new business gets off on the right foot.
Your checkout is vital to your conversion rate; just like in an ordinary supermarket where a bad checkout experience colours your perception of the business as a whole, a bad checkout online can have visitors dropping the contents of their cart like hot cakes.
We’ve all stood too long in a queue, gradually losing patience with the lack of assistants and it’s only a matter of time before you drop your basket and walk away. Ecommerce is no different and you need to maximise the performance of your checkout in order to maximise sales. Continue Reading →