ISO paper sizes

November 24, 2010 / Tips / 0 Comments /

In the ISO paper size system, the height-to-width ratio of all pages is the square root of two (1.4142 : 1). In other words, the width and the height of a page relate to each other like the side and the diagonal of a square. This aspect ratio is especially convenient for a paper size. If you put two such pages next to each other, or equivalently cut one parallel to its shorter side into two equal pieces, then the resulting page will have again the same width/height ratio. Continue Reading →


What is bleed?

November 24, 2010 / Tips / 0 Comments /

If any element on your document layout makes contact with the document border you will have to use bleed. The trick is to place the element so that it goes over border where the document will be cropped after printing. Continue Reading →


iQ Therapies CMS website launched by SO Marketing

November 24, 2010 / News / 0 Comments /

A fully content managed website launched by SO Marketing today!

IQ Therapies are based in Alsager and specialise in Physiotherapy, Sports Medicine and Complementary Health.


A unique Christmas present

November 17, 2010 / Video / 0 Comments /

If you’ve ever fancied “Sphering” check out our client – Sphere Mania and their great Christmas video here! We’ve been working with these guys for a while now and they are by far the market leaders in this unique activity not only in the UK but worldwide!


Writing good ad copy

November 15, 2010 / Advertising, Copywriting, Tips / 0 Comments /

Even for seasoned professionals, writing compelling advert text for new products and services is always a challenge. While you can always follow the basic principles of marketing communication to get the flow right, what message exactly will strike a chord with the particular audience? There is a “marketing speak” way of describing this as AIDA, A = ATTENTION I = INTEREST D = DESIRE A = ACTION. Continue Reading →


Who is really happy with their CRM system?

November 12, 2010 / CRM / 0 Comments /

I’ve lost count of how many customers ask us to develop back end admin systems for their websites, but so many don’t realise that what they really are asking for is a bespoke CRM system just by another name. It does highlight how the standard off the shelf solutions are so typically unsuitable for the majority of small businesses, that creating bespoke management functions could be the only way to go! Continue Reading →


Why starting an e-commerce website isn’t quite that simple

November 10, 2010 / eCommerce / 0 Comments /

E-commerce can be an effective way for you to attract new customers and cut your cost of sale. If you are a retailer, you can sell through an e-commerce store without the costs of premises and sales staff. A single e-commerce website can serve your entire target market, and even if your customers sometimes need face-to-face meetings, it enables them to make repeat purchases online. Continue Reading →


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