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Accessibility Many companies are locking out website visitors with disabilities due to bad site design and lack of consideration of these issues at the planning stage. If the website was created a number of years ago it is virtually guaranteed that accessibility wasn’t planned from the outset. | | 
| | By improving the accessibility of a website, businesses can unlock the door to potential customers that previously couldn’t access the content and services offered online. Businesses must comply with the Disability Discrimination Act (DDA) and if their website is not accessible then they leave themselves open to potential legal issues |
Key Benefits
Accessibility improvements not only allow a website to be seen and read more easily by people with disabilities but they also make the site highly visible to search engines. After all, if a person can’t read a website clearly and find what they need, how can an automated search engine? SO Marketing are experts in designing new and retrofitting websites with accessible design and code ensuring full legal compliancy with the DDA. Ideal forBusinesses looking to minimise their legal exposure under the DDA Businesses that are open to the potential new market of disabled customers Businesses that want to ensure their website is fully standards compliant
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