Public Relations

PR is not a “black art” discipline, SO Marketing treat PR as one part of the marketing mix enabling businesses to manage reputations, engage trade and consumer press and provide a cost effective way to promote a business to the masses.

SO Marketing have dedicated PR personnel with many years experience in promoting businesses of all industry types. Our account managers will work with the client to develop press releases, case studies and then select target media contacts to distribute the information to.

Key Benefits

People responsible for making important decisions about purchasing a high value item or service will look around to see who else is using this product and wether it is delivering return on investment by way of measurable business benefits. As a service provider, you can help by gathering this information and providing suitable references, approved for open publication through your website and the relevant trade journals.

Very few companies are organised to carry out this function. If delegated to sales and marketing it very often gets sidelined by other priorities. Customer testimonials provide compelling PR and editors are happy to consider the publication of any well written case studies that are of interest and value to their readers.

Ideal for

• Businesses wanting to use the media to their benefit

• Businesses looking to launch a new product or service

• Businesses who are looking for an extra resource to handle the media and PR opportunities and generate sales leads