SO Marketing Blog

Growth of new services fuels expansion at SO Marketing"

Printing and email marketing leads the way

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Today's Poll

What online tool would give your business the most benefit?
 

Vendor Email Marketing Portal

An easy to use, simple, online marketing portal that vendors can offer their email templates on to their channel partners. Controlled by login procedures, usernames and email, the system gives the vendor complete control of content being sent out using their own branding.

Key Benefits

Ensures consistency of branding and massively increases the marketing capacity of IT vendors in the UK channel. Provides huge value to Gold/Silver channel partner programs.

Benefits to Vendors

  • Portal is totally customised with the look and feel of the vendor
  • Control Brand Consistency of channel messaging
  • Market to a wider audience cost effectively
  • Build reseller loyalty
  • Provide an incentive to join partner programs
  • Ensure the channel communicates the most relevant product messaging
  • Full traceability of results
  • No ad-hoc data costs
  • Reduce MDF costs associated with partner email campaigns
  • Provide an end to end campaign, integrating with telemarketing follow up
  • Approve every message that gets sent out on behalf of the vendor
  • Quick and easy to maintain

Benefits to Channel Partners

  • No technical skills required
  • Campaign can be created in literally minutes
  • Shows vendor commitment to developing their business
  • Click through results can be tracked and downloaded for follow up
  • Messages are automatically co-branded with partner details
  • Maximises the use of partners own databases
  • Less MDF claims and processing
  • Reduces reliance on distribution which is typically slow and inconsistent

 
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