Direct mail Direct Mail traditionally, and is still, one of the key elements of an integrated marketing strategy. Direct Mail can take the form of either a simple letter, a postcard, a corporate gift or any combination of printed materials. SO Marketing can advise on the best method for a business to generate real ROI from their budget, regardless of size.

Key Benefits

The personalised direct mail landing on someone’s desk is still the most guaranteed way of ensuring someone reads about a product or service. Though Direct Mail is more costly than Email Marketing, the percentage of customers reading the piece is much higher if correctly addressed. SO Marketing will work together with the client to plan the call to action on the direct mail to ensure a measurable response.

Ideal for