Quite a technical subject, but one that if everyone understands what the differences are, produces a much clearer, crisper image for web or print every time just by selecting the correct type of file for what is contained within....

When creating artwork for print, you will only get decent results if you have a basic understanding of what image resolution is. It isn't as difficult as you might think, so please follow our guide below to understand what we mean when we say "low res"...

Our Creative Director, Rich Latham, here at SO Marketing has made the studio team a brew!...

SO Marketing are working as part of a team of skilled individuals to create the UK's premier e-learning service for Physiotherapists, Students and others interested in learning more about how to deliver quality physiotherapy. Using the latest technology in e-learning and web delivery of content for multiple devices, we are developing a platform that will enable students of Physiotherapy to gain that competitive edge and take their learning anywhere, anytime....

SO...this is April!...

One interesting sidenote of the "social network" revolution is that it has massively increased the number of ways that you can get in touch with companies. Using ourselves as an example, below is a list of how many ways you can get in touch with us - think back 10 years and I wonder how many would have been in use then?...

It's interesting how many new businesses come to see us each week. One thing that I would say is true in at least 90% of cases however is that many ideas are not entirely thought through. This got me wondering is it because of the demise of the business link support network? 2 years ago we had a lot of customers come to us with business link new business grants or advisors pushing them to work with a marketing company. We ourselves used these resources a number of times in the early days to develop our ideas and business plans....

Lou Dorfsman's 11 metre wide typographical masterpiece, Gastrotypographicalassemblage, is just awesome. Check out some video footage below....

Is your logo and Corporate ID a bit tired?...

SO Marketing Designs Award winning website for innovative Aquarium lighting manufacturer iQuatics. ...

SO Marketing  and IQ Therapies have worked together on relaunching their business. Following our expansion into Alsager, one of our early clients was IQ Therapies who were undergoing a rebrand and expansion of their thriving Physiotherapy Complementary Health business. Our work started off by quickly looking at the work that had been done previously and carrying forward a modified brand through a selection of printed materials and signage projects....

SO Marketing has been working for the last 3 months with Budget Cases to rebrand the business and develop a new Content managed website. The project started with the development of existing logo into a more modern and practical logo for use on a wider variety of marketing and communication materials. ...

SO Marketing's February Offers...

To instantly make your typography look much more professional, simply replace those nasty hyphens (-) with correct en-dashes....

We are today Migrating users to our new server platform. This will require some changes in some customers mail programs....

SO Marketing would like to wish all of our customers, colleagues, suppliers and friends a very Merry Christmas and a Happy New Year. ...

SO when you are fed up of eating turkey, you've watched all your new DVD's and still have days left before you get into work, what else could you possibly be doing?  Well here are a few simple marketing techniques you can do over the festive period that will benefit your business in 2011!...

Christmas is approaching ever closer each day. Which for us doesn't mean time to calm down, put our feet up and have a relaxing month it means that we are now into deadline mode on print jobs to be delivered pre-christmas. To get any print done on our standard turnaround price scale they will need to be ordered by Friday 10th December at the latest!...

For everyone who uses SO-CHAT proactively on their website, it is the single most valuable tool for monitoring visitors in real-time and initiating live chat functions with customers....

In the ISO paper size system, the height-to-width ratio of all pages is the square root of two (1.4142 : 1). In other words, the width and the height of a page relate to each other like the side and the diagonal of a square. This aspect ratio is especially convenient for a paper size. If you put two such pages next to each other, or equivalently cut one parallel to its shorter side into two equal pieces, then the resulting page will have again the same width/height ratio....

If any element on your document layout makes contact with the document border you will have to use bleed. The trick is to place the element so that it goes over border where the document will be cropped after printing....

 A fully content managed website launched by SO Marketing today! - http://www.iqtherapies.com...

If you've ever fancied "Sphering" check out our client - Sphere Mania and their great Christmas video here! We've been working with these guys for a while now and they are by far the market leaders in this unique activity not only in the UK but worldwide!...

Even for seasoned professionals, writing compelling advert text for new products and services is always a challenge. While you can always follow the basic principles of marketing communication to get the flow right, what message exactly will strike a chord with the particular audience? There is a "marketing speak" way of describing this as AIDA, A = ATTENTION I = INTEREST D = DESIRE A = ACTION. ...

I've lost count of how many customers ask us to develop back end admin systems for their websites, but so many don't realise that what they really are asking for is a bespoke CRM system just by another name. It does highlight how the standard off the shelf solutions are so typically unsuitable for the majority of small businesses, that creating bespoke management functions could be the only way to go!...

E-commerce can be an effective way for you to attract new customers and cut your cost of sale. If you are a retailer, you can sell through an e-commerce store without the costs of premises and sales staff. A single e-commerce website can serve your entire target market, and even if your customers sometimes need face-to-face meetings, it enables them to make repeat purchases online....